About Me

Pas­sion­ate, accom­plished online entre­pre­neur, senior mar­ket­ing and design pro­fes­sional with broad expe­ri­ence includ­ing strate­gic plan­ning, qual­i­ta­tive & quan­ti­ta­tive research, inter­ac­tive mar­ket­ing, cre­ative devel­op­ment, project man­age­ment, data­base /​direct-​marketing, PR and sales pro­mo­tion with the abil­ity and skill set to pro­vide cre­ative, inno­v­a­tive, enthu­si­as­tic and forward-​thinking lead­er­ship in a team envi­ron­ment. Focused on achiev­ing scal­able, con­tin­u­ous and improved busi­ness performance.

UX Design & Art Direc­tion — Over 10 years hands-​on expe­ri­ence with all stages of web design and devel­op­ment, from cus­tomer research and require­ments gath­er­ing, inter­ac­tion design and visual design to pro­to­typ­ing, pro­duc­tion and usabil­ity test­ing. Thor­ough knowl­edge of web ana­lyt­ics and behav­ior of web­site vis­i­tors. Use of data col­lected to enhance web­site usabil­ity and make it work towards achiev­ing core busi­ness objectives.

Online Mar­ket­ing — Expert level pro­fi­ciency in launch­ing, track­ing and opti­miz­ing a wide array of online mar­ket­ing ini­tia­tives includ­ing email newslet­ters, PPC, Google Adwords, re-​marketing, viral mar­ket­ing, link build­ing, con­tent cre­ation, social media, affil­i­ate mar­ket­ing, lead gen­er­a­tion, “white hat” SEO tech­niques and more.

Dig­i­tal Strat­egy & Prod­uct Man­age­ment — Robust expe­ri­ence man­ag­ing back-​end devel­op­ment teams as well as con­trac­tors, off­shore agen­cies and third party ven­dors for both small and mid-​sized com­pa­nies. Over 5 years expe­ri­ence work­ing with start-​ups insti­tut­ing best prac­tices for inter­nal orga­ni­za­tion, online posi­tion­ing and prod­uct offering.